Resilient Growth Consultants

Driving Manufacturing Success: Value, Revenue, and Chain Reaction Mastery

Dear CEOs and Senior Leaders in Manufacturing & B2B, and esteemed Investors in these sectors, this newsletter is designed to share with you recent insights, on the methods put in place by the champions of resilient growth in the industry, no matter what happens in the economy.

In this edition, I share with you how visionary leaders are rewriting the rules of value creation to deliver outstanding results for customers, teams and shareholders, in a world of constant change. How? They adopt a game-changing strategy that can propel your business to new heights: chain-reaction management. This is not just a passing trend, but one that I’m convinced will have long-term effects. 📊

For investors and esteemed leaders like yourselves, this approach translates into consistent operational performance and a boost in enterprise multiples.

It goes beyond some of the high multiple deals. Just take a look at some remarkable success stories, such as Wendel’s sale of Cromology at 14X EBITDA to Nippon Paints (Duluxe), or Tikkurila’s acquisition by PPG for over 16X EBITDA. PAI also sold ADB Airfields, the airfield lighting systems manufacturer, to Carlyle for €907 million after purchasing it for €200M.

While these eye-popping deals were initially driven by commercial excellence and organic growth, there’s a more sustainable way: structural value creation management, up to 8% additional net sales to EBITDA albeit BCG and other sources.

So, what exactly does it involve?

Creating Value through Revenue Management:

With this approach, we redefine the value equation of your company by identifying key revenue and margin chain reactions. A chain reaction consists of strategic steps and outcomes where specific actions lead to positive effects like expanding customer base, increasing perceived value, and ultimately driving financial performance with higher revenues and margins.

The possibilities are endless. Let’s consider a manufacturing company focusing on three critical areas: boosting product availability, fostering innovation, and prioritizing sustainability to build a premium brand.


🚀 Let’s explore the crucial chain reactions associated with each area:

1. Enhancing Stock Availability for Revenue Growth:

By optimizing Inventory Turnover Rate → Stockout Rate → Fill Rate → Lead Time in Replenishment → Forecast Accuracy → Percentage of Revenue from In-Stock Items → Stock-to-Sales Ratio → Backorder Rate → Customer Satisfaction Scores → Return on Inventory Investment (ROII).

Target reaction: Increase revenue at the point of sale by ensuring improved availability. And hereMachine Learning can help.

2. Driving Innovation and Successful New Product Development:

By focusing on Innovation and R&D KPIs – New Product Development Cycle Time >> R&D Investment Ratio >> Perceived value differentiation >> Brand premium >> Percentage of Revenue from New Products.

Target reaction: Stand out in the market, expand your customer base, and potentially increase overall revenue. Unique products contribute to a positive brand image, allowing for premium pricing.

3. Energy Efficiency and Sustainability:

By investing in Energy Consumption per Unit → Waste Reduction Rate → Sustainable Practices Index.

Target reaction: Achieve cost savings through improved energy efficiency and sustainable practices while attracting environmentally conscious customers. This positively impacts revenue through an enhanced brand image.


To achieve success with these strategies, there are key factors to consider:

1. CEO Commitment:

Leading by example and fully committing to an enterprise-wide approach.

2. Alignment:

Ensuring that your company strategy aligns with key value creation indicators.

3. Understanding Chain Reactions:

Leveraging advanced technology like machine learning to understand and measure the leading KPIs that drive value creation.

4. Targeting Profitable Initiatives:

Employing agile methodologies focused on relevant use cases allows for testing proof-of-concepts before full-scale deployment.

5. Team Collaboration:

Bringing together teams from R&D, product management, supply chain, production, distribution, and sales under Revenue Management.

6. Build-Operate-Systemize:

Integrating these strategies into robust yet manageable systems and workflows.

Understanding the power of chain reactions starts with reevaluating how your company tells its value story.

Consider a real-world example:

Dynamic price management of spare parts for Tier 1 manufacturers in the tractor industry.

But let’s face it, tackling this transformation isn’t always a walk in the park. It requires careful organization and planning.

This represents a challenging yet thrilling shift.

Are you ready to unleash the potential of chain reactions in your manufacturing enterprise? 👇🏻

Let’s connect to explore how we can elevate your manufacturing business.

Drop a message at olivier.dallemagne@rgconsultants.be 📍

Or Call me directly at +32 493 900 481

Best regards,

#manufacturing #revenuemanagement #valuecreation #SeniorLeadership #ManufacturingInnovation”

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